B2B Marketing Blog

Why Every Marketing Strategy Needs To Include Attribution

Why is it so difficult to grow a business quickly? Surely bringing a new product or feature to market and generating demand has been done before in your industry. You have a talented team with experience and technical know-how, a loyal customer base, and you’ve developed economies of scale if you’re a manufacturer.

And yet there is a road block that inevitably makes it difficult to generate demand and close deals.

You can size the market, do interviews and focus groups, and run the business analytics but the remaining piece of the puzzle is execution.

Executing your go-to-market strategy correctly is the final step, and yet it’s where there is the most uncertainty.

Keep reading Why Every Marketing Strategy Needs To Include Attribution

Topics: CMO, marketing strategy

Non-Obvious Ways To Manage New Martech Investments In B2B

Today’s CMOs and VPs of Marketing spend a large chunk of time learning and managing technology.

The pace and importance of this activity didn’t exist 20 years ago. But today’s B2B marketing leaders allot weeks and months to discovering new technology, assessing team needs, and assessing analytics and customer experience improvements. All the while, they still have to manage the day-to-day.

It’s tough work, requiring the ability to embrace the role of the learner and explorer, even if you’re at the top of the org chart. That’s why we’ll be discussing the blueprint for technology management in B2B.

Keep reading Non-Obvious Ways To Manage New Martech Investments In B2B

Topics: marketing technology, CMO, martech

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