B2B Marketing Blog

The Revenue Focused SEO Keyword Strategy For B2B Marketers

Keyword performance is difficult to predict. With limited keyword data available it’s often a guess as to which keywords will generate revenue.

Keep reading The Revenue Focused SEO Keyword Strategy For B2B Marketers

Topics: content marketing, SEO

How To Measure and Improve Your B2B Content Marketing Using Engagement Reports

Lead reports and web traffic metrics both lack accuracy when it comes to measuring the effectiveness of content marketing.

A leads report tells us whether our content is compelling enough for readers to submit their contact information. And looking at web traffic reports tell us whether it resonates with a wide audience.

But neither report can tell us whether it resonates with the right audience.

We invest heavily in content marketing and we want to know that it not only drives web traffic and leads, but that it drives engagement with the right leads, i.e. graded MQL’s.

To do this we measure content engagement to better understand which kinds of content resonates with our ideal audience.

Keep reading How To Measure and Improve Your B2B Content Marketing Using Engagement Reports

Topics: content marketing, marketing measurement

How We Reached $15K in MRR from Our B2B Marketing Blog

We’re a content first marketing team at Bizible, and our blog is a major component of our content strategy. In late 2014, we set a goal of reaching $10K in blog-driven MRR.

We reached $15K in blog-driven MRR recently, so it’s the perfect time to reflect on what we did to go from $1K to $15K in MRR.

Keep reading How We Reached $15K in MRR from Our B2B Marketing Blog

Topics: content marketing, demand generation

5 Examples Of Exceptional B2B Case Studies

Case studies are an important part of B2B content marketing. According to a survey done by the Content Marketing Institute, the top three most important marketing tactics for B2B businesses are in-person events, webinars and case studies.

Unfortunately, case studies are often difficult to execute on.

It requires time on the part of your customers. It requires negotiation on the type of information that is disclosed, which is tough in B2B because creating detailed success stories often requires sharing sensitive data or information. In most situations this is too big of a request.

Despite the difficulties, a company who has well respected and well-recognized customers needs to leverage as much of that brand power as possible.

A  company needs to communicate reliability and trustworthiness. They can do this by creating high quality case studies using their best customers. 

Keep reading 5 Examples Of Exceptional B2B Case Studies

Topics: content marketing

Use This 7 Step Process to Generate Epic B2B Content Marketing Ideas

When it comes to content marketing, one of the most difficult aspects of the job can be coming up with awesome, share-worthy content on a regular basis. I’ve struggled with this over the years myself, but I’ve finally found a process that makes the once-challenging process of content ideation a cinch!

Keep reading Use This 7 Step Process to Generate Epic B2B Content Marketing Ideas

Topics: content marketing, SEO

How To Improve Your Productivity In B2B Content Marketing

The ability to continuously produce rich content comes down to productivity. Now more than ever marketers want to improve their content marketing workflow.

Great content requires a lot of listening. Great content requires staying current on topics your target audience is interested in. Great content requires measuring performance.

That’s a lot of information to take into account. So it’s important to discuss how content marketers can access the most important information, and do so in an efficient manner. That’s productivity.

Keep reading How To Improve Your Productivity In B2B Content Marketing

Topics: content marketing

5 Exceptional Examples Of B2B Content Marketing

It’s not the piece itself that’s important. It’s the planning and strategy that went into it.

Great levels of coordination go into great content.

In this post we show great examples of B2B content marketing, including the behind-the-scenes work that makes it effective.

By effective I mean reaching performance goals like leads, sales qualified leads and closed-won deals. 

These are great examples of B2B marketing.

Keep reading 5 Exceptional Examples Of B2B Content Marketing

Topics: content marketing

Here's The Right Way To Measure Content Marketing ROI

The content marketer’s impact on revenue is undervalued. This is no surprise.

Marketers don’t get the credit they deserve because they aren’t good at measuring the revenue content marketing generates.

Measuring revenue is difficult because content marketing is a top-of-funnel activity. It attracts prospects in the discovery stage who are doing their own research. The sales cycle creates a problem of attribution in content marketing.

This problem creeps up when management decision have to be made.

If content marketers could accurately measure the revenue generated from their content efforts, they’d be better positioned to secure more budget.

Keep reading Here's The Right Way To Measure Content Marketing ROI

Topics: content marketing, demand generation

Here's What Happened After We Hit The Homepage Of GrowthHackers

Quality content gets rewarded. In this case, quality content gets rewarded with massive web traffic and social shares.

In October we hit the front page of GrowthHackers.com, it led to tough numbers to beat for the following month (but we’re not complaining). It set a high bar and taught us a valuable lesson in investing the time necessary to produce compelling content.

Keep reading Here's What Happened After We Hit The Homepage Of GrowthHackers

Topics: content marketing, B2B Marketing, demand generation

Bizible Blog November Results: $1,147 MRR, 3x Traffic Increase

We’re on a journey to build an inbound blog that generates $10,000 in monthly revenue. Inspired by the Buffer, Groove, and Moz blogs, we decided to blog our progress and share our learnings along the way.

Keep reading Bizible Blog November Results: $1,147 MRR, 3x Traffic Increase

Topics: bizible blog, content marketing, lead generation, B2B Marketing

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