B2B Marketing Blog

8 Ways to Make Sure Your Content Converts

Many B2B marketers tend to fall into a “publish and pray” strategy — publish content and pray that it actually does something.

The trouble is that this strategy doesn’t get results.

Even if, by some miracle, a blog post does convert a few customers, there’s no real way to repeat its success, because you won’t know what you did right to get those results.

The good news is that there are proven strategies out there that will get consistent (and trackable) conversions. Here are eight things you can do to make sure your content converts.

Keep reading 8 Ways to Make Sure Your Content Converts

Topics: content marketing, conversion rates

5 B2B Website Optimization Opportunities You Overlooked 

We’ve all heard the same tips over and over again: A/B test your main call-to-action buttons, optimize your forms, and test different landing pages. But this post reveals lesser-known optimization methods.

Over the past year, we examined more than 150 B2B sites. We tracked their key metrics and analyzed which changes really impacted conversion rates.

We learned five lesser known optimization methods. In this post we share how to test each one.  

Keep reading 5 B2B Website Optimization Opportunities You Overlooked 

Topics: ab testing, conversion rates

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