B2B Marketing Blog

The Down-Funnel Impact of B2B Cross-Channel Marketing [Data]

In the complex B2B buyer journey, marketers understand that it’s important to reach prospects across multiple channels. We want to be where our audience is, and today, pretty much everyone is everywhere -- social, search, email, events, etc.

However, until now, we haven’t seen much data that specifically supports the down-funnel impact of cross-channel marketing for B2B marketers. So we decided to look at our data to better understand how our leads, opportunities, and customers interact with our marketing channels.

Keep reading The Down-Funnel Impact of B2B Cross-Channel Marketing [Data]

Topics: cross-channel marketing

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