Content marketing is one of the biggest online marketing trends of the past few years, but many companies are still figuring out how to use content marketing to get new customers. Content marketing is something new in the history of media and marketing. In the old days, marketers could choose from “paid media” (buying ads) or “earned media” (getting publicity via PR efforts). Today, content marketing offers a third way: “owned media” – with content marketing, brands have become publishers and are sharing their own stories and building their own audience.
You’re a marketer who does email marketing. You’ve read, over and over, that this is the most intimate form of marketing there is. It’s true. There’s something incredibly personal about email - even in this day and age where spam is widespread. The problem is that users have smarter sorting options than they used to. They’re not willing to sign up to as many email lists and, when they do, your odds of being trashed are high. Here’s how to get your emails opened and read.
In my experience, many B2B companies are struggling with what to do with social media, in particular LinkedIn.
In the marketing world, those who haven't mastered the art of generating leads online will quickly be left in the proverbial dust. With that being said, some people are ultimately more successful at it than others. Likely those who struggle to find success in this area are simply not utilizing all the tools at their fingertips. As you know, there's a huge difference between passive and actionable leads, so it is important to understand how lucrative the actionable ones can be. Whether you're struggling in this area or just looking for more ideas, this guide will help you generate real, actionable leads through digital channels.
With the rise in popularity of social media as a medium for communication, customer service has transformed from a one-on-one private interaction via phone call to a public open forum published on the web. Consumers can now reach their favorite brands simply by tweeting or posting on Facebook, and these public exchanges can shape a business's overall image.
While starting an online business is somewhat easier than attempting to open a “bricks and mortar” location, getting your marketing mix right is essential in order to turn your company into a success. Though most businesses do not turn a profit during the first year, online businesses are in the unique position of having little to no overhead costs as compared to a big box store. Therefore, if you can focus more of your budget on engaging your audience and marketing to your customers, you have the opportunity to maximize your bottom line.