B2B Marketing Blog

[Data] Our Secrets to Generating High Lead Volume From Our B2B Blog

Despite lots of chatter around ABM, companies continue to smartly place emphasis on inbound marketing execution, especially content marketing. Content marketing is one of the few marketing channels that has compounding growth (i.e. effort is long lasting), is educational in nature (i.e. helps build the category), and creates intent, which is great for conversion rates.

However, it’s still important to capture this initial inbound interest and convert it to something more meaningful for your business. One of the highest value things we’ve done at Bizible has been to implement upgrade offers. Upgrade offers are CTAs on ungated content that convert the interest (and unknown visitor) to a lead, which then triggers sales engagement.

In this post I’ll share the upgrade offers we’ve tried along with associated stats.

Keep reading [Data] Our Secrets to Generating High Lead Volume From Our B2B Blog

Topics: demand generation, inbound marketing

How to Run a Weekly Growth Team in B2B

Many B2B companies have annual sales and marketing goals... and consistently miss these. For sales, annual targets can make sense due to the length of sales cycles (however many pros recommend quarterly targets). Marketing success on the other hand relies on frequent feedback and constant testing.

Keep reading How to Run a Weekly Growth Team in B2B

Topics: demand generation

Successful B2B Lead Generation Measurement In 7 Steps

One of the struggles marketers deal with when measuring B2B lead generation is isolating and pinpointing the true cause of revenue performance.

Keep reading Successful B2B Lead Generation Measurement In 7 Steps

Topics: lead generation, demand generation

How We Reached $15K in MRR from Our B2B Marketing Blog

We’re a content first marketing team at Bizible, and our blog is a major component of our content strategy. In late 2014, we set a goal of reaching $10K in blog-driven MRR.

We reached $15K in blog-driven MRR recently, so it’s the perfect time to reflect on what we did to go from $1K to $15K in MRR.

Keep reading How We Reached $15K in MRR from Our B2B Marketing Blog

Topics: content marketing, demand generation

How To Create A Winning Demo Video For Your B2B Website

Ever wonder why so many front doors are red? There’s a specific reason. But it depends on who you ask.

Keep reading How To Create A Winning Demo Video For Your B2B Website

Topics: demand generation, product marketing

How We Created Our First B2B Virtual Reality Video Case Study

We love creating new things. Even if it’s a prototype or proof of concept, we get really excited when we do something new at Bizible.

We recently created a virtual reality video case study, which, as far as we know, hasn’t been done before. We won’t call up Guinness World Records just yet, but we would like to talk about the strategy behind it, how we created it, and why you should consider it too.

Keep reading How We Created Our First B2B Virtual Reality Video Case Study

Topics: events marketing, demand generation

3 Skills Demand Generation Marketers Must Master Or Risk Going Extinct

Demand gen marketers are a lot like hunter gatherers. A hunter gatherer’s basic job is to track and hunt for food.

Successful hunters were the ones who could understand the landscape, recognize the tracks of animals, and predict their location. Experienced hunters could observe evidence of movement and determine the type of animal that caused it, when it was there and where it is going.

Good hunters could adapt to the environment, as reflected in research on why humans and not Neanderthals were able to avoid extinction during dramatic changes to the environment such as the Ice Age.

Can demand generation marketers really learn from cavemen?

Do demand generation marketers have to adapt to changing environments, specifically changes in technology? Yes. Do they have to be able to interpret signals and signs correctly, specifically with lead data? Yes.

Demand generation isn’t much different from hunting and tracking. It’s called “tracking” leads for a reason.

Marketing data is simply a trail left by prospects. It’s the marketer's job to read the signals and make an accurate guess as to what it means. And when marketers learn from their success in tracking leads, they refine their skills, becoming better hunters.

Keep reading 3 Skills Demand Generation Marketers Must Master Or Risk Going Extinct

Topics: demand generation

Rethinking Cost Per Lead, Why So Many B2B Marketers Chase False Leads

Statistical models in sports and marketing attribution have a lot in common. Both are technologies that improve forecast accuracy.

Marketers make huge strides in improving their lead and demand generation program when they can better predict how many leads they’ll generate and which ones will close.

The benefits include reducing the cost per lead, marketers make better bets with their time and money, generating quality leads.

In this post, we’ll report industry patterns around lead generation and discuss how marketing attribution improves the effectiveness of money spent in generating and qualifying leads.

Keep reading Rethinking Cost Per Lead, Why So Many B2B Marketers Chase False Leads

Topics: lead generation, demand generation

6 Marketing Reports Used To Develop Competitive Advantage

In 2007 the Harvard Business Review Press published, "Competing On Analytics: The New Science of Winning" and made an observation.

Companies are competing on analytics and those that can make use of those analytics are the ones who gain a competitive advantage.

Making this relevant to marketers, competitive advantage means:

  • Establishing a lead nurturing path that works

  • Improving velocity through the funnel

  • Increasing BOFU win rates

  • Spending less on paid media and content but generating more leads 

So you’ll get that done by Friday?

Keep reading 6 Marketing Reports Used To Develop Competitive Advantage

Topics: reporting, demand generation, marketing reports

Tactics For Revenue Focused Technology And IT Marketing

Marketing technology and IT services is difficult work. You need as much intel as you can for choosing the most enticing value proposition, and deciding the right time to engage prospects depending on their readiness to buy.

So let's look at how technology and IT marketers should approach the challenge of expanding every stage of the funnel. 

Keep reading Tactics For Revenue Focused Technology And IT Marketing

Topics: pipeline marketing, demand generation

  New Call-to-action