Email marketers have 3 seconds to capture attention. Emails are a lot like Youtube ads, if you don’t get attention within a few seconds the audience will hit skip.
Email marketing is even harder than video ads. With email you only get a handful of words. Auditory and visual elements are luxuries email marketers don’t have.
When it comes to difficult goals like increasing reply rates, detail matters.
Making small changes and testing to see if they compound into big gains is the mantra for a successful email marketing strategy. So let’s dissect 8 useful tactics in email marketing.