B2B Marketing Blog

[Book Review] ‘Engage to Win’ - Marketing in a Customer-Centric World

I had the chance to read Engage to Win by Steve Lucas, the CEO of Marketo (which is Bizible’s parent company). It shatters decades of thinking on marketing execution.

The world has changed drastically in just the last few years. It’s become saturated with channels, messages, expectations, and competitors. Customers know this and it’s no secret that they are demanding more.

Keep reading [Book Review] ‘Engage to Win’ - Marketing in a Customer-Centric World

Topics: engagement economy

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