Nowadays, it takes a little more than word-of-mouth to get a business's name out there. In modern times, it's been estimated that 97% of consumers use the internet to research local businesses, and that means you should be on the internet with them if you want to build your brand! Aside from having a website, which is already more likely to receive traffic just by being there, there are several other things you can do as well to increase the reach of your online presence. Creating and maintaining a Google Plus profile is just one of them. Check out what we mean:
Community management has taken a bit of a drift as of late with the influx of social automation. With auto-publishers and “recipes” available for free or very cheaply, marketers are able to hold a presence online that seems more like a medium of advertising and less like a community driven space. I’m not saying that it’s wrong to advertise via social media, but I think we ought to take a good hard look at what social automation is doing in terms of capturing and maintaining a delighted audience of customers.
Looking to capitalize on the benefits of online marketing but don’t know where to begin? You’re not alone. Here’s my short but important list of must-have online marketing weapons that every business, from small and medium sized businesses to multi-client marketing agencies, should wield in the battle towards online domination.