B2B Marketing Blog

7 Google Analytics Reports That Turn B2B Marketers Into Superheroes

B2B marketers gain invaluable information about their audience by using Google Analytics reports. Previously we shared advanced reports in Google Analytics.

In this article we cover a range of out-of-the box Google Analytics reports you should use for both high-level reporting and granular level optimization.

Websites are the hub of demand generation programs and Google Analytics (GA) reports provide acquisition, behavior and conversion analytcs that are invaluable to B2B marketers.

So let’s dive into 7 indispensible GA reports. 

Keep reading 7 Google Analytics Reports That Turn B2B Marketers Into Superheroes

Topics: google analytics

3 Expert Google Analytics Reports You Can’t Ignore

When software products reach mass adoption, there are a number of audiences and use-cases that get prioritized.

Not all features are for everyone.

To keep the interface clean, new functionality gets buried. It’s why Word hasn’t changed in 20 years.

Why do you think the save button is still the floppy disk icon? 

Google Analytics is no different. Out of the box it’s a powerful tool for measuring website activity, but with a little digging, you can uncover information to help improve on-page engagement.

Keep reading 3 Expert Google Analytics Reports You Can’t Ignore

Topics: google analytics, Marketing Analytics

What are UTM Parameters and Why You Should Be Using Them

One of the hardest problems facing an online marketer is tracking the effectiveness of their marketing campaigns. UTM parameters are a great way to track your online marketing performance. With a variety of ads and channels, UTM parameters allow you to see what’s working and what’s not. You can use UTM parameters to track social, email, and paid campaigns.

Keep reading What are UTM Parameters and Why You Should Be Using Them

Topics: bizible, google analytics, Marketing Analytics, utm parameters

Three Ways to Improve Your Online Marketing Efforts

Guest post by Teddy Hunt, a freelance content writer. 

Keep reading Three Ways to Improve Your Online Marketing Efforts

Topics: google analytics, ppc, online marketing

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