B2B marketers gain invaluable information about their audience by using Google Analytics reports. Previously we shared advanced reports in Google Analytics.
In this article we cover a range of out-of-the box Google Analytics reports you should use for both high-level reporting and granular level optimization.
Websites are the hub of demand generation programs and Google Analytics (GA) reports provide acquisition, behavior and conversion analytcs that are invaluable to B2B marketers.
So let’s dive into 7 indispensible GA reports.