B2B Marketing Blog

[Data] Our Secrets to Generating High Lead Volume From Our B2B Blog

Despite lots of chatter around ABM, companies continue to smartly place emphasis on inbound marketing execution, especially content marketing. Content marketing is one of the few marketing channels that has compounding growth (i.e. effort is long lasting), is educational in nature (i.e. helps build the category), and creates intent, which is great for conversion rates.

However, it’s still important to capture this initial inbound interest and convert it to something more meaningful for your business. One of the highest value things we’ve done at Bizible has been to implement upgrade offers. Upgrade offers are CTAs on ungated content that convert the interest (and unknown visitor) to a lead, which then triggers sales engagement.

In this post I’ll share the upgrade offers we’ve tried along with associated stats.

Keep reading [Data] Our Secrets to Generating High Lead Volume From Our B2B Blog

Topics: demand generation, inbound marketing

How To Generate Revenue Using SEO Keyword Research

There are a few ingredients for getting the right visitors to your website. One of those is SEO keyword research.

Knowing the keywords that people search for is essential for generating visitors that actually convert into revenue. 

Keep reading How To Generate Revenue Using SEO Keyword Research

Topics: inbound marketing, SEO

5 Ways To Use AdWords To Drive More Content Downloads

Marketing content that goes unread? Cringe.

Content is expensive to create. It’s time consuming. So it’s important that marketers implement tactics to drive more content downloads in order to generate leads and conversions.

Content is a terrible thing to waste. So we decided to share 5 tactics that help drive more content downloads.

Keep reading 5 Ways To Use AdWords To Drive More Content Downloads

Topics: adwords, inbound marketing, ppc, content marketing

How Simple A/B Testing Can Quickly Increase Conversion Rates

Guest Post by Ron M. Weber, VP Marketing, Ninthlink, Inc.        

Keep reading How Simple A/B Testing Can Quickly Increase Conversion Rates

Topics: tips, small business marketing, inbound marketing

Does Your Business Really Need a Blog?

Guest post by Solomon Thimothy, CEO of OneIMS and ClickXPosure.

Keep reading Does Your Business Really Need a Blog?

Topics: tips, bizible blog, inbound marketing, Social media

7 Link Building Opportunities You Might Have Missed

As I mentioned in my 2013 Local Link Building white paper, Link Building is widely known to play a significant role in SEO (Search Engine Optimization) and could very well be the difference between a business being found on the first page and one that’s found on the 10th page. For years, the Bizible team has been testing different strategies and although sometimes hard to measure, we’ve managed to compile a list of 7 of our favorite easy and effective ways to increase your local link building impact. So, without further ado, let’s start the show.

Keep reading 7 Link Building Opportunities You Might Have Missed

Topics: tips, inbound marketing, tools, SEO, link building, local link building

What every Small Business should know about Google Adwords

Want to increase your web site traffic, but don’t know how? Google AdWords is a Google specific PPC, pay-per-click, campaign system. It is an effective online marketing tool used to attract potential customers to your web site. This can be especially beneficial to small businesses that don’t have heavy site traffic. PPC can be a great marketing tactic for those on a budget, as advertisers only pay when the ad is clicked. This allows small businesses to save money by only targeting potential new customers. There are a number of steps that can be taken to set up your PPC campaign and properly invest in online marketing.

Keep reading What every Small Business should know about Google Adwords

Topics: adwords, tips, roi, small business marketing, small business, inbound marketing, ppc

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