B2B Marketing Blog

Landing Page Optimization: Start With Questions, Not Answers

You sit on the noisy paper covering the exam table and just as you begin to describe your symptoms, the doctor interrupts you.

He tells you exactly what you need: 50 mg of propylthiouracil and artificial tears, twice per day.

He leaves the room.

Or drops the mic.

Keep reading Landing Page Optimization: Start With Questions, Not Answers

Topics: ab testing, landing pages

6 Awesome Examples of High-Converting B2B Landing Pages

B2B products are complex. It's an artfom to create simple and clear messaging, and high-converting B2B landing pages have an eloquent way of doing this.

It all revolves around good copy and good presentation. These are the two ingredients for high-converting B2B landing pages. Together they put the user first, answers their questions, and communicates value propositions clearly.

Let’s take a closer look at the details that separate the excellent from the good. 

Keep reading 6 Awesome Examples of High-Converting B2B Landing Pages

Topics: lead generation, B2B Marketing, landing pages

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