B2B Marketing Blog

How We Revamped Our LinkedIn Ad Strategy For Full-Funnel Marketing

Like many marketers, we used to think that Social was only effective as a top-of-the-funnel discovery channel.

When we started using a multi-touch attribution solution and model to measure all of our marketing, including Social, we learned that we were severely overvaluing the impact Social had on revenue. The data from a single-touch model was inaccurate by as much as 25%.

After seeing the new and more accurate data, we knew that we had to re-think how we used our paid social channels, primarily LinkedIn.

This post will walk through how we now use LinkedIn for full-funnel marketing.

Keep reading How We Revamped Our LinkedIn Ad Strategy For Full-Funnel Marketing

Topics: linkedin

Beyond Clicks And Leads: How To Optimize Your LinkedIn Ads For Revenue

LinkedIn has become one of the most effective B2B marketing channels. In fact, according to a 2015 benchmark report by Content Marketing Institute and MarketingProfs, LinkedIn has been the top social media channel for B2B content distribution for the last three years, edging out Facebook and Twitter.

Because of its origination as a professional job-seeking network, and its subsequent development as a social network, it offers powerful professional targeting capabilities for B2B marketers that are unmatched by other marketing channels.

With maturing ad products, that now include ways to execute on account-based marketing strategies, we believe that it is worthwhile for marketing organizations to develop sophisticated LinkedIn strategies.

Keep reading Beyond Clicks And Leads: How To Optimize Your LinkedIn Ads For Revenue

Topics: linkedin

6 Awesome Examples of LinkedIn Ads That Convert

You're generating leads. You're thinking about how to make paid social ads more relevant and valuable. What better way to get inspired than to look at great examples? 

These LinkedIn ads show why targeting your audience, developing good copy, and offering unique content generates leads. These ads are compelling and cut through the noise. Let's take a closer look at what makes them work. 

Keep reading 6 Awesome Examples of LinkedIn Ads That Convert

Topics: linkedin, B2B Marketing, paid social ads

What We Learned After Spending $50,000 In LinkedIn Ads

Like many fast growing technology companies, we’re always looking for new areas to scale and expand our pipeline marketing efforts. We decided to conduct a significant test in content marketing, specifically using LinkedIn Ads. After spending more than $50,000, I’m excited to share with you 6 things we learned.

Keep reading What We Learned After Spending $50,000 In LinkedIn Ads

Topics: content marketing, linkedin, lead generation, social media marketing, B2B Marketing

How To Use LinkedIn For Persona Research

At the basis of every good marketing program is a deep understanding of the target customer. As content marketing as a means for increasing lead count continues to grow, it's important to have an idea of who you are creating the content for. We call this the marketing persona.

Keep reading How To Use LinkedIn For Persona Research

Topics: marketing, linkedin, persona, pipeline marketing

LinkedIn Lead Generation to Boost Business

In my experience, many B2B companies are struggling with what to do with social media, in particular LinkedIn.

Keep reading LinkedIn Lead Generation to Boost Business

Topics: linkedin, customer engagement, paid media, lead generation, social media marketing

Measuring the Effectiveness of Content Marketing in Salesforce

You’ve invested tons of time, resources, and maybe even a bit of cash making great content to drive leads for your company. You’re smart and want to be able to prove to your boss it’s worth it. Many people just simply measure leads / downloads, however that tells an incomplete picture. If you are running paid media, that’s not terribly actionable on what's driving customers either. So what’s the solution?

Keep reading Measuring the Effectiveness of Content Marketing in Salesforce

Topics: bizible, salesforce, roi, content marketing, content, marketing, linkedin, twitter

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