B2B Marketing Blog

How To Analyze Web Session Data In B2B Marketing

Marketers have access to endless numbers of web metrics such as time on page, pageview counts, and bounce rates. But choosing metrics that should be reported on a regular basis can be difficult. This is often the case with web session data.

In this blog post we’ll discuss how B2B marketers can make the most out of web session data. We’ll cover what web session data is and using it to improve revenue generation in your digital marketing efforts.

Keep reading How To Analyze Web Session Data In B2B Marketing

Topics: Marketing Analytics, marketing metrics

How To Use Marketing Attribution Data In Your Next Board Meeting

The contents of a board meetings should be carefully chosen by marketing executives who strive for a greater stake in the organization.

Keep reading How To Use Marketing Attribution Data In Your Next Board Meeting

Topics: Marketing Analytics, B2B Marketing, marketing ROI

B2B Analytics: Accessing And Using Advanced B2B Marketing Metrics

One of major benefits of working at Bizible is  “dog-fooding” your own product. We get to test new product features each month and it’s like being the test driver for every new Ferrari model. Ok, maybe not exactly, but still rewarding if you love numbers and marketing.

Keep reading B2B Analytics: Accessing And Using Advanced B2B Marketing Metrics

Topics: Marketing Analytics

How To Decide Whether Marketo RCA Is Right For You

The technology journey for B2B marketers includes the implementation of an advanced marketing automation system and a CRM. And at some point an advanced marketing attribution solution is also implemented.

Keep reading How To Decide Whether Marketo RCA Is Right For You

Topics: Marketing Analytics, marketo rca

3 Expert Google Analytics Reports You Can’t Ignore

When software products reach mass adoption, there are a number of audiences and use-cases that get prioritized.

Not all features are for everyone.

To keep the interface clean, new functionality gets buried. It’s why Word hasn’t changed in 20 years.

Why do you think the save button is still the floppy disk icon? 

Google Analytics is no different. Out of the box it’s a powerful tool for measuring website activity, but with a little digging, you can uncover information to help improve on-page engagement.

Keep reading 3 Expert Google Analytics Reports You Can’t Ignore

Topics: google analytics, Marketing Analytics

Bizible Marketing Analytics for Salesforce in 15 Slides

You're super busy. Between coworker vacations and seasonality, you've never been under more pressure to generate leads and grow the sales pipeline. We get it. That's why you need to spend the next 15 seconds learning about Bizible, which connects marketing and sales data in Salesforce so you can optimize marketing by ROI. Generate more revenue AND save time.

Keep reading Bizible Marketing Analytics for Salesforce in 15 Slides

Topics: bizible, adwords, salesforce, ppc, Marketing Analytics, sem, search marketing

Using Sales Data to Optimize Digital Marketing for Local Areas

For many online businesses, targeting a specific area is an important part of an effective digital marketing effort. Particularly for brick and mortar businesses, targeting the correct people in your area is key to getting them to actually come in and make a purchase in person. What many people don’t realize is that optimizing for local areas is an important part of online B2B business as well. For a business like Blue Fountain Media, taking the time to identify where our customer base is and then optimizing our marketing channels to target those people is extremely important.

Keep reading Using Sales Data to Optimize Digital Marketing for Local Areas

Topics: return on ad spend, lead generation, Marketing Analytics, adwords keywords, pipeline marketing

4 Reasons Why Your Online Marketing Is Failing

Thanks to the rise of the internet and the fact that almost anyone can start a business and get a website built, we have arrived at a point where every small business owner also has to be an online marketer. Whatever your business does, perhaps the toughest task that you face is getting paying customers to your website and through your sales funnel.

Keep reading 4 Reasons Why Your Online Marketing Is Failing

Topics: Analytics, Marketing Analytics, online marketing, golden metric

What are UTM Parameters and Why You Should Be Using Them

One of the hardest problems facing an online marketer is tracking the effectiveness of their marketing campaigns. UTM parameters are a great way to track your online marketing performance. With a variety of ads and channels, UTM parameters allow you to see what’s working and what’s not. You can use UTM parameters to track social, email, and paid campaigns.

Keep reading What are UTM Parameters and Why You Should Be Using Them

Topics: bizible, google analytics, Marketing Analytics, utm parameters

Use Salesforce Marketing Analytics to Find Remarketing Opportunities in Closed Sales

Guest post by Gabriel Gervelis

Keep reading Use Salesforce Marketing Analytics to Find Remarketing Opportunities in Closed Sales

Topics: Analytics, Marketing Analytics

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