B2B Marketing Blog

How to Split Test AdWords Ads and Determine ROI in Salesforce

 

Most people in marketing could tell you how to split test two Google AdWords ads using click through rates (CTR), but sometimes an ad’s CTR doesn’t always indicate success. What really shows an ad’s success and power is how much revenue it’s generating. It’s quite common for an ad placed in a number one or two sponsored position at the top of a search results page to attract a ton of clicks, but not all of those clicks convert to sales. Ads placed in the first or second sponsored position (the ones that look like an organic search result) often get clicked on by those ‘click happy’ users that go for the first thing they see. And since click happy users statistically don’t buy as much as someone who’s put a little thought into why they clicked on your ad, that ad is not as successful as one that has half the CTR but three times as much revenue generation.

Using SalesForce for Google AdWords to Connect Traffic and Revenue Data

Unfortunately, if you’re using Google AdWords alone, you’re not always able to see revenue data. Similarly, if you’re using Salesforce you’re not able to see data about PPC ad performance. Luckily, Bizible Analytics connects that information and lets you compare revenue data in Salesforce with ad performance data populated by Google AdWords. With access to this data, you can now run more effective split tests for your PPC ads and determine ROI.

Keep reading How to Split Test AdWords Ads and Determine ROI in Salesforce

Topics: adwords, salesforce, Salesforce for Google Adwords, Marketing Analytics

5 Must Have DIY SEO Tools and Tips – SMBs and Agencies

Looking to capitalize on the benefits of online marketing but don’t know where to begin? You’re not alone. Here’s my short but important list of must-have online marketing weapons that every business, from small and medium sized businesses to multi-client marketing agencies, should wield in the battle towards online domination.

Keep reading 5 Must Have DIY SEO Tools and Tips – SMBs and Agencies

Topics: bizible, tips, small business marketing, small business, tools, Marketing Analytics, marketing software, SEO, Google+, Yelp

Does Call Tracking Work for Small Businesses?

Recently I found myself searching for a solution to track clients more effectively. Naturally I tried call tracking.  In doing so I realized that, although call tracking may be a great for some, it just doesn’t make sense for small and medium sized businesses.  Especially those business who are service based and targeting a local clientele.  I realized that whenever I was asked about call tracking, I would generally hit on 5 major pitfalls for small business – I’ve decided to share them here:

Keep reading Does Call Tracking Work for Small Businesses?

Topics: roi, small business marketing, small business, tools, Marketing Analytics, SEO, call tracking for small business

Yelp Revenue Analytics: Exactly how much is a Yelp review worth?

I suppose it depends on who you talk to but there always seems to be a healthy bit of controversy surrounding Yelp and how much value it actually brings to businesses.  Often times, when I’ve asked businesses about their relationships with Yelp, they struggle to identify first-hand negatives but, more often than not, they know someone who knows someone who went out of business entirely due to Yelp and its “shenanigans”. 

Keep reading Yelp Revenue Analytics: Exactly how much is a Yelp review worth?

Topics: roi, small business marketing, Marketing Analytics, marketing software, Revenue Tracking, Yelp, Yelp Software, Revenue Per Click

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