B2B Marketing Blog

Marketing Operations: The 3 Classes of Performance Metrics

At Bizible we love measuring marketing performance, despite how difficult it can be working with data. Building reliable datasets and running analyses takes time and often comes with moments asking, “what exactly are we looking at?”

Over the past few months we’ve gathered some questions our customers are asking around measuring the business value of marketing. Through these questions we’ve come up with with three broad classes of B2B marketing metrics to help marketing operations focus in on the best metrics to generate from their marketing data.

The three classes are:

  1. Customer journey metrics: Understanding the customer journey in terms of content preference and velocity

  2. Go-to-market metrics: Understanding personas and the market you serve

  3. Growth metrics: Understanding how much business value and growth is generated by marketing

In this post we’ll dive into each of these classes and provide examples of their associated metrics, and how to generate them using touchpoints data.

Keep reading Marketing Operations: The 3 Classes of Performance Metrics

Topics: marketing operations, marketing metrics

How To Analyze Web Session Data In B2B Marketing

Marketers have access to endless numbers of web metrics such as time on page, pageview counts, and bounce rates. But choosing metrics that should be reported on a regular basis can be difficult. This is often the case with web session data.

In this blog post we’ll discuss how B2B marketers can make the most out of web session data. We’ll cover what web session data is and using it to improve revenue generation in your digital marketing efforts.

Keep reading How To Analyze Web Session Data In B2B Marketing

Topics: Marketing Analytics, marketing metrics

7 B2B Marketing Metrics That Demystify Growth and Drive Revenue

Building a demand generation program is like building a house, build a strong foundation and hire the most expensive general contractor. That second part isn’t true. But what is true is that demand generation is about building a strong foundation and being able to plan ahead.

Good B2B marketing metrics allow you to do just that.

In our previous post, we reported a few ways to build successful B2B demand generation programs if you’re starting from scratch. 

In this post, we show you the metrics that allow demand generation marketers to measure their impact and identify opportunities to generate revenue.

Keep reading 7 B2B Marketing Metrics That Demystify Growth and Drive Revenue

Topics: demand generation, marketing metrics

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