The contents of a board meetings should be carefully chosen by marketing executives who strive for a greater stake in the organization.
Marketers are increasingly being expected to provide answers to questions around marketing profitability.
As we wrote about recently, the mindset of being focused on measurable results in marketing has remained the same. What has changed is technology and how it empowers marketing operations managers to understand the customer journey, and transform marketing into a profit center.
In this post we’ll dive a little deeper and explain how to measure marketing profitability and marketing ROI. Why? Because no one enjoys surprises, especially when it comes to reporting questions asked during planning meetings.