B2B Marketing Blog

How To Create A Revenue Generating B2B Marketing Strategy

Strategy. It’s the justification for marketing spend. It’s the reasoning behind the day to day activities of your marketing team.

Once in awhile it’s necessary to take a step back consider your strategy for every important aspect of B2B marketing.

Whether you’re stepping into a marketing role at a new company or building a B2B marketing strategy from scratch, this article includes the major elements for succeeding at marketing’s most important missions.

Keep reading How To Create A Revenue Generating B2B Marketing Strategy

Topics: marketing strategy

Why Every Marketing Strategy Needs To Include Attribution

Why is it so difficult to grow a business quickly? Surely bringing a new product or feature to market and generating demand has been done before in your industry. You have a talented team with experience and technical know-how, a loyal customer base, and you’ve developed economies of scale if you’re a manufacturer.

And yet there is a road block that inevitably makes it difficult to generate demand and close deals.

You can size the market, do interviews and focus groups, and run the business analytics but the remaining piece of the puzzle is execution.

Executing your go-to-market strategy correctly is the final step, and yet it’s where there is the most uncertainty.

Keep reading Why Every Marketing Strategy Needs To Include Attribution

Topics: CMO, marketing strategy

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