B2B Marketing Blog

4 Types Of MarTech Stacks With Big Implications For Marketing Operations

Marketers get a lot of insight by learning about the unique ways other marketers think about their marketing technology stack. It’s the point of the Stackies award, organized annually by the MarTech Conference.

While it’s very helpful to focus on individual stacks, we believe it’s also helpful to consider the common types of marketing technology stacks. The themes and patterns around how marketers build their stacks can give us deeper insights on how marketers approach go-to-market strategies and revenue generation.

Also, a typology of martech stacks is something we haven’t seen yet. In this post, we consider the types of martech stacks that exist out in the world by examining the 41 martech stacks submitted to this year's Stackies awards.

So let’s strip away the fluff and boil it down to its simplest form.  

Keep reading 4 Types Of MarTech Stacks With Big Implications For Marketing Operations

Topics: marketing operations, martech

How To Decide Whether To Save Or Kill Your Marketing Technology

As industries mature, companies buy or price out their competitors, and the industry becomes much simpler. For example, in the early 1890’s there were over 6,000 phone carriers, today the phone industry is much simpler. 

This same “simplifying” will happen in the marketing technology space. And it will be driven by marketers like you. 

Soon, marketing stacks will be too unwieldy to manage and marketers will shift from building to tearing it down. 

Simplifying will become the new black. And being able to choose which tools and technologies to save or kill will become an important skill. 

In this post we’ll discuss how you can develop the skills needed to compare the value of different marketing technologies.

Keep reading How To Decide Whether To Save Or Kill Your Marketing Technology

Topics: martech, marketing evaluation

5 Bold Predictions On The Future Of MarTech

As a marketing team we care about what marketing leaders see when they imagine the future of MarTech.

What is the rock that will shatter the way we work today? Why will marketing orgs operate differently tomorrow?

In addition to technology itself, the most important changes will always be around the use of technology -- and how the organizations will change processes and make spending decisions in the next several years.

Here are 5 predictions from our marketing team for the future of MarTech.

Keep reading 5 Bold Predictions On The Future Of MarTech

Topics: marketing operations, martech

Non-Obvious Ways To Manage New Martech Investments In B2B

Today’s CMOs and VPs of Marketing spend a large chunk of time learning and managing technology.

The pace and importance of this activity didn’t exist 20 years ago. But today’s B2B marketing leaders allot weeks and months to discovering new technology, assessing team needs, and assessing analytics and customer experience improvements. All the while, they still have to manage the day-to-day.

It’s tough work, requiring the ability to embrace the role of the learner and explorer, even if you’re at the top of the org chart. That’s why we’ll be discussing the blueprint for technology management in B2B.

Keep reading Non-Obvious Ways To Manage New Martech Investments In B2B

Topics: marketing technology, CMO, martech

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