Marketers get a lot of insight by learning about the unique ways other marketers think about their marketing technology stack. It’s the point of the Stackies award, organized annually by the MarTech Conference.
While it’s very helpful to focus on individual stacks, we believe it’s also helpful to consider the common types of marketing technology stacks. The themes and patterns around how marketers build their stacks can give us deeper insights on how marketers approach go-to-market strategies and revenue generation.
Also, a typology of martech stacks is something we haven’t seen yet. In this post, we consider the types of martech stacks that exist out in the world by examining the 41 martech stacks submitted to this year's Stackies awards.
So let’s strip away the fluff and boil it down to its simplest form.