B2B Marketing Blog

2015 and Beyond: The State of B2B Multi-Touch Attribution

While 2014 is marked by difficulties in B2B multi-touch attribution modeling, 2015 will be the year multi-touch attribution matures. We explain why. 

But first, what is marketing attribution modeling? 

Keep reading 2015 and Beyond: The State of B2B Multi-Touch Attribution

Topics: adwords, multi-touch attribution, B2B Marketing

Multi-touch Attribution Concepts and Models

In a previous post, I wrote about some research we explored in our newest guide, Multi-touch Attribution for Companies with Sales Teams. In this post, let’s look at a few common and advanced attribution models and concepts so you can make the most of the research and implement a b2b marketing attribution model in your organization. But first, why should you consider multi-touch revenue attribution? Simply, it can:

Keep reading Multi-touch Attribution Concepts and Models

Topics: multi-touch attribution, revenue attribution, attribution models, attribution concept, marketing attribution

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