B2B Marketing Blog

Your Guide to Google+ Business to Business Marketing [Infrographic]

Nowadays, it takes a little more than word-of-mouth to get a business's name out there. In modern times, it's been estimated that 97% of consumers use the internet to research local businesses, and that means you should be on the internet with them if you want to build your brand! Aside from having a website, which is already more likely to receive traffic just by being there, there are several other things you can do as well to increase the reach of your online presence. Creating and maintaining a Google Plus profile is just one of them. Check out what we mean:

Keep reading Your Guide to Google+ Business to Business Marketing [Infrographic]

Topics: marketing, online marketing, Google+

Filtering Out the Fluff: Strategies to Generate Qualified Leads

Continually generating leads can be a major struggle for any business.  Bringing in hundreds of leads is only beneficial when a majority of them are qualified.  Otherwise, you will spend time and resources dealing with “dead” prospects.  It is better to bring in ten “hot” leads than 50 leads that have little or no potential of converting into customers.  Filtering out the fluff is always a challenge.  While it is impossible to guarantee that every lead will turn into a sale, there are strategies you can implement to help increase your percentage of qualified leads.   

Keep reading Filtering Out the Fluff: Strategies to Generate Qualified Leads

Topics: ppc, lead generation, online marketing

Top 7 Tips for Promoting Your Business on Twitter

Whether you are a prolific Tweeter or new to this vast social network, you can capitalize upon a wealth of Twitter functions in order to promote your business. Frequently using Twitter can significantly promote your blog and establish your business' online presence and professional reputation. You can harness this enormous online community; sharing your business information in order to entice and engage a larger client base. Listed below are seven ways in which you can use Twitter to effectively promote your business, enabling you to generate more online traffic towards your business site and thereby substantially improve your business' reputation.

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Topics: twitter, lead generation, social media marketing, online marketing

How to Generate Actionable Leads Using Digital Channels

In the marketing world, those who haven't mastered the art of generating leads online will quickly be left in the proverbial dust. With that being said, some people are ultimately more successful at it than others. Likely those who struggle to find success in this area are simply not utilizing all the tools at their fingertips. As you know, there's a huge difference between passive and actionable leads, so it is important to understand how lucrative the actionable ones can be. Whether you're struggling in this area or just looking for more ideas, this guide will help you generate real, actionable leads through digital channels.

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Topics: customer engagement, lead generation, social media marketing, online marketing

4 Reasons Why Your Online Marketing Is Failing

Thanks to the rise of the internet and the fact that almost anyone can start a business and get a website built, we have arrived at a point where every small business owner also has to be an online marketer. Whatever your business does, perhaps the toughest task that you face is getting paying customers to your website and through your sales funnel.

Keep reading 4 Reasons Why Your Online Marketing Is Failing

Topics: Analytics, Marketing Analytics, online marketing, golden metric

Three Ways to Improve Your Online Marketing Efforts

Guest post by Teddy Hunt, a freelance content writer. 

Keep reading Three Ways to Improve Your Online Marketing Efforts

Topics: google analytics, ppc, online marketing

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