B2B Marketing Blog

From B2B Paid Media Manager To VP of Marketing, Keys To Success

I recently had the pleasure of speaking at SMX West. I focused on my journey from paid media manager to VP of Marketing and how focusing on the outcome of my work along with optimizing for experiences helped my trajectory. I hope you enjoy this blog version of the presentation!

Search engine marketing (SEM) was the original demand generation channel. It was the first digital media channel that made sense for B2B because of its scale and somewhat-OK targeting capabilities (for B2B at least).

However, it’s always been a B2C channel first. Lately there’s been an explosionor resurgence depending on how you look at itof B2B-specific channels like ABM, direct mail, and outbound sales development.

Keep reading From B2B Paid Media Manager To VP of Marketing, Keys To Success

Topics: paid media, paid search

5 Paid Search Best Practices That Get B2B Marketers Ahead Of The Curve

Scaling up the paid search channel is not an easy task for B2B brands. That’s why we regularly publish tips and strategies for B2B paid search.

Well we’re back with more hints for marketers searching for useable paid search best practices.

Keep reading 5 Paid Search Best Practices That Get B2B Marketers Ahead Of The Curve

Topics: ppc, paid media, paid search

Does Paid Search Impact SEO? Here’s What We Found After Analyzing 200 Pipeline Marketing Companies

One question we get a lot is whether investment in PPC drives SEO lead volume. It’s a question online marketers think about because there seems to be a relationship between the two. 

We have a large data set and a talented data scientist at Bizible, so we decided to investigate the relationship between PPC ad spend and leads that come in through organic search.

Can we prove there's a direct relationship? Can we rule out other factors like company size, industry sector, business model, and marketing spend?

We tried. And we learned a lot in the process.

Keep reading Does Paid Search Impact SEO? Here’s What We Found After Analyzing 200 Pipeline Marketing Companies

Topics: SEO, paid search

Double Your PPC Leads By Importing AdWords To Bing Ads

I love Bing Ads. Maybe it’s because I used to work at Microsoft on Bing, but looking at the evidence, Bing Ads is under represented in the world of paid search. 

In this post I’ll walk you through importing your campaigns and sharing some data on how we increased our PPC leads using Bing Ads.  

We previously wrote about why B2B marketers should care about Bing Ads. It provides an overview of why you should give Bing Ads serious consideration if you're a marketer. 

Keep reading Double Your PPC Leads By Importing AdWords To Bing Ads

Topics: paid search

6 Stressful Situations You Can Avoid By Hiring A PPC Agency

You’re swamped. You don’t have time to quickly learn to DIY. Your portfolio of PPC accounts is getting massive and you need a helping hand.

Keep reading 6 Stressful Situations You Can Avoid By Hiring A PPC Agency

Topics: paid media, paid search

How To Scale B2B Paid Search

Actionable advice comes from those who succeeded. So we decided to ask the experts how they scaled a B2B paid search campaign.

Scaling B2B paid search is not easy. But it’s been done before and this post features the marketers who did it.

They explain the keys to success for B2B paid search, including how to discover the correct long tail keywords, converting on landing pages, and optimizing efforts based on revenue data.

Here’s what we learned.

Keep reading How To Scale B2B Paid Search

Topics: adwords, paid search, demand generation

Introducing the Bizible Partner Program for Paid Search Agencies

We are extremely excited to announce the launch of our Bizible Partner Program!

Agencies play an incredibly important role in the success of many companies, providing expertise and commitment to growth. However, for agencies with clients using a CRM, understanding return-on-ad-spend can be a huge challenge. We’ve changed that for in-house marketers. Now we’re changing the game for paid search agencies as well.

Keep reading Introducing the Bizible Partner Program for Paid Search Agencies

Topics: search marketing, paid search, partner program, search agency

Damn Good Strategies For Better Demand Generation

On some days the truth hurts. There's no single guideline that provides all the answers for a hyper successful online marketing campaign. It's mix of tried and true methods, experiments and industry specific best practices. It's a lot to think about: expanding the sales funnel and getting leads through faster.

We started pipeline marketing, a community of data and revenue driven B2B marketers, to address a few problems. For example, a Forrester research report finds only 0.75% of leads actually turn into customers.  

Keep reading Damn Good Strategies For Better Demand Generation

Topics: lead generation, email marketing, paid search, paid social ads, demand generation

Why B2B Marketers Should Care About Bing Ads

When B2B marketers think about paid search, they naturally think of Google AdWords, and rightfully so since it has 67% of the market share for search. However, that means there are opportunities elsewhere for reaching customers.

Keep reading Why B2B Marketers Should Care About Bing Ads

Topics: lead generation, paid search, Bing Ads

Get Qualified Traffic with AdWords Similar Audiences

In this post by Sam Mazaheri, learn how to use AdWords Similar Audience to generate qualified leads. Sam Mazaheri is the Director of Marketing at AdStage and drove growth organically for over 10,000 businesses as part of the core startup team. 

Every ad network promises to help marketers reach potential customers, but did you know you can take data about your actual customers and use it to target their lookalikes with Google AdWords? The feature is called Similar Audiences, and it’s a great way expand your reach and target the most qualified audience in order to drive conversions.

Keep reading Get Qualified Traffic with AdWords Similar Audiences

Topics: adwords, lead generation, paid search

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