B2B Marketing Blog

Damn Good Strategies For Better Demand Generation

On some days the truth hurts. There's no single guideline that provides all the answers for a hyper successful online marketing campaign. It's mix of tried and true methods, experiments and industry specific best practices. It's a lot to think about: expanding the sales funnel and getting leads through faster.

We started pipeline marketing, a community of data and revenue driven B2B marketers, to address a few problems. For example, a Forrester research report finds only 0.75% of leads actually turn into customers.  

Keep reading Damn Good Strategies For Better Demand Generation

Topics: lead generation, email marketing, paid search, paid social ads, demand generation

5 Smart Ways To Use Retargeting To Drive Leads In B2B Marketing

Retargeting, also called remarketing, is a way to build awareness for your brand and drive clicks to your website. It’s often thought of as B2C-first tactic because of it’s ability to drive repeat purchases or bring back abandoned visitors.

But retargeting is a powerful tool for B2B marketers as well.

Keep reading 5 Smart Ways To Use Retargeting To Drive Leads In B2B Marketing

Topics: paid media, lead generation, paid social ads

7 Demand Generation Leaders You Need to Follow

It’s tough to find valuable and reliable content in today’s media saturated landscape. When it comes to demand generation and data driven marketing, the search gets even tougher.

Luckily we found these leaders who are sharing quality content on improving demand generation. They are men and women to follow on Twitter.

Keep reading 7 Demand Generation Leaders You Need to Follow

Topics: lead generation, social media marketing, paid social ads

6 Awesome Examples of LinkedIn Ads That Convert

You're generating leads. You're thinking about how to make paid social ads more relevant and valuable. What better way to get inspired than to look at great examples? 

These LinkedIn ads show why targeting your audience, developing good copy, and offering unique content generates leads. These ads are compelling and cut through the noise. Let's take a closer look at what makes them work. 

Keep reading 6 Awesome Examples of LinkedIn Ads That Convert

Topics: linkedin, B2B Marketing, paid social ads

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