On some days the truth hurts. There's no single guideline that provides all the answers for a hyper successful online marketing campaign. It's mix of tried and true methods, experiments and industry specific best practices. It's a lot to think about: expanding the sales funnel and getting leads through faster.
We started pipeline marketing, a community of data and revenue driven B2B marketers, to address a few problems. For example, a Forrester research report finds only 0.75% of leads actually turn into customers.