We’re a fast-growing marketing team with the goal to be constantly improving our marketing output. We’ve added new strategies and new marketing channels to our arsenal to match the evolution and maturation of our company; however, because we have to be so scrappy (startup), things sometimes do fall through the cracks.
Scaling up the paid search channel is not an easy task for B2B brands. That’s why we regularly publish tips and strategies for B2B paid search.
Well we’re back with more hints for marketers searching for useable paid search best practices.
In SEO there's a saying: write for humans, not search engines. But it's a little different in PPC.
In PPC, write for the limbic system, not humans.
The limbic system is the region of the brain responsible for motivation, behavior, attention and most importantly, emotion.
We don't care about the rational human in PPC. He gets overridden by his emotional counterpart.
Appealing to emotions requires understanding desires, being explicit, stating tangible benefits, using power words, using urgency and building trust.
We'll take you through some examples of each.
So let's talk about how to execute on it and actually improve your CTR.
It’s an undeniable fact that consumers are becoming more dependent on online sources to gather information to guide purchase decisions. B2B buyers are no different.
B2B inbound marketing is an essential strategy to building demand for a product or service.
Marketing content that goes unread? Cringe.
Content is expensive to create. It’s time consuming. So it’s important that marketers implement tactics to drive more content downloads in order to generate leads and conversions.
Content is a terrible thing to waste. So we decided to share 5 tactics that help drive more content downloads.
You're super busy. Between coworker vacations and seasonality, you've never been under more pressure to generate leads and grow the sales pipeline. We get it. That's why you need to spend the next 15 seconds learning about Bizible, which connects marketing and sales data in Salesforce so you can optimize marketing by ROI. Generate more revenue AND save time.
Continually generating leads can be a major struggle for any business. Bringing in hundreds of leads is only beneficial when a majority of them are qualified. Otherwise, you will spend time and resources dealing with “dead” prospects. It is better to bring in ten “hot” leads than 50 leads that have little or no potential of converting into customers. Filtering out the fluff is always a challenge. While it is impossible to guarantee that every lead will turn into a sale, there are strategies you can implement to help increase your percentage of qualified leads.
This is a preview of our latest guide: AdWords for Lead Generation, which details everything you need to know to get started, research great keywords, make the most of your budget with testing and optimization, and run a profitable SEM campaign.