B2B Marketing Blog

Using Sales Data to Optimize Digital Marketing for Local Areas

For many online businesses, targeting a specific area is an important part of an effective digital marketing effort. Particularly for brick and mortar businesses, targeting the correct people in your area is key to getting them to actually come in and make a purchase in person. What many people don’t realize is that optimizing for local areas is an important part of online B2B business as well. For a business like Blue Fountain Media, taking the time to identify where our customer base is and then optimizing our marketing channels to target those people is extremely important.

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Topics: return on ad spend, lead generation, Marketing Analytics, adwords keywords, pipeline marketing

Why Return on Ad Spend (ROAS) is the Golden Metric of Marketing

In the age of big data and analytics, why are so many companies still looking at clicks and submissions to measure their performance? It’s most likely because they’ve lost sight of the bigger picture and the golden metric of marketing.

Keep reading Why Return on Ad Spend (ROAS) is the Golden Metric of Marketing

Topics: roi, roas, return on ad spend, guide, whitepaper

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