B2B Marketing Blog

6 Important Cost Per Metrics for the Sales Pipeline

If you’re optimizing paid media based solely on front-end metrics, you’re missing out on most of the picture. It’s like a racecar team only monitoring the car during the start, rather than the entire race.

Keep reading 6 Important Cost Per Metrics for the Sales Pipeline

Topics: roi, roas, paid media, golden metric, cost per

Why Return on Ad Spend (ROAS) is the Golden Metric of Marketing

In the age of big data and analytics, why are so many companies still looking at clicks and submissions to measure their performance? It’s most likely because they’ve lost sight of the bigger picture and the golden metric of marketing.

Keep reading Why Return on Ad Spend (ROAS) is the Golden Metric of Marketing

Topics: roi, roas, return on ad spend, guide, whitepaper

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