B2B Marketing Blog

5 Questions B2B CMO's Should Answer To Yield Exceptional Marketing ROI

When it comes to measuring marketing ROI there are several approaches.

Despite having endless metrics and calculations, we’ve boiled it down to the most important questions B2B CMO's should ask.

By answering the following 5 questions, B2B marketing leaders can identify successful campaigns, troublespots in the funnel, optimization opportunities, and of course marketing ROI.

These are the questions we'll be covering: 

  • What’s the Short Term Marketing ROI vs. Long Term ROI?

  • What’s the customer acquisition cost?

  • How much revenue are we generating?

  • Which campaigns are driving growth?

  • Where do conversions happen?

This article is for marketers who think about marketing ROI in all its mystery.

Keep reading 5 Questions B2B CMO's Should Answer To Yield Exceptional Marketing ROI

Topics: roi, marketing attribution, marketing operations

6 Steps to Running AdWords Campaigns that Drive Customers

This is a preview of our latest guide: AdWords for Lead Generation, which details everything you need to know to get started, research great keywords, make the most of your budget with testing and optimization, and run a profitable SEM campaign.

Keep reading 6 Steps to Running AdWords Campaigns that Drive Customers

Topics: adwords, roi, ppc, lead generation, Analytics, sem, lead, b2b, adwords keywords

6 Important Cost Per Metrics for the Sales Pipeline

If you’re optimizing paid media based solely on front-end metrics, you’re missing out on most of the picture. It’s like a racecar team only monitoring the car during the start, rather than the entire race.

Keep reading 6 Important Cost Per Metrics for the Sales Pipeline

Topics: roi, roas, paid media, golden metric, cost per

Measuring the Effectiveness of Content Marketing in Salesforce

You’ve invested tons of time, resources, and maybe even a bit of cash making great content to drive leads for your company. You’re smart and want to be able to prove to your boss it’s worth it. Many people just simply measure leads / downloads, however that tells an incomplete picture. If you are running paid media, that’s not terribly actionable on what's driving customers either. So what’s the solution?

Keep reading Measuring the Effectiveness of Content Marketing in Salesforce

Topics: bizible, salesforce, roi, content marketing, content, marketing, linkedin, twitter

Why Return on Ad Spend (ROAS) is the Golden Metric of Marketing

In the age of big data and analytics, why are so many companies still looking at clicks and submissions to measure their performance? It’s most likely because they’ve lost sight of the bigger picture and the golden metric of marketing.

Keep reading Why Return on Ad Spend (ROAS) is the Golden Metric of Marketing

Topics: roi, roas, return on ad spend, guide, whitepaper

Introducing AdWords ROI Reporting for Salesforce

Bizible is happy to announce the availability of the AdWords ROI dashboard and breakdown for Salesforce. For the first time, advertisers can see AdWords cost data in Salesforce and link it up with revenue for true picture of ROI.  

Keep reading Introducing AdWords ROI Reporting for Salesforce

Topics: adwords, salesforce, roi, ppc, sem

How to Determine ROI for your SEO Campaigns

Guest Post by Elisabeth O'Brien a Sr. Marketing Specialist for Curtiss-Wright Controls Avionics & Electronics (CWC-AE)

Keep reading How to Determine ROI for your SEO Campaigns

Topics: salesforce, roi, ppc, SEO

Three Methods for Determining Social Media Marketing Returns

Guest Post by Teresa Sizemore, Blogger at Bluefire PR

Keep reading Three Methods for Determining Social Media Marketing Returns

Topics: roi, small business marketing, Social media, facebook, Analytics

Why Do So Many SMBs 'Ride the Brakes' at the 'Internet Marketing 500'?

Guest Post by Eric Jacobson, Operations Manager at Crest Media Internet Marketing, Inc

Keep reading Why Do So Many SMBs 'Ride the Brakes' at the 'Internet Marketing 500'?

Topics: roi, small business marketing, small business

What every Small Business should know about Google Adwords

Want to increase your web site traffic, but don’t know how? Google AdWords is a Google specific PPC, pay-per-click, campaign system. It is an effective online marketing tool used to attract potential customers to your web site. This can be especially beneficial to small businesses that don’t have heavy site traffic. PPC can be a great marketing tactic for those on a budget, as advertisers only pay when the ad is clicked. This allows small businesses to save money by only targeting potential new customers. There are a number of steps that can be taken to set up your PPC campaign and properly invest in online marketing.

Keep reading What every Small Business should know about Google Adwords

Topics: adwords, tips, roi, small business marketing, small business, inbound marketing, ppc

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