B2B Marketing Blog

Why Salesforce Campaign Attribution Is More Important Than You Think

In the early part of the 20th century, psychologist Fritz Heider began research in attribution theory.

Attribution is the process of explaining the causes of behaviors. And in marketing, researchers study the influence of marketing campaigns on decision making, namely the decision to purchase.

Today's online marketers study the forces that influence consumers to convert. 

Whether it’s signing up for a demo, offer, or email list, marketing attribution allows marketer to optimize media spend and compare the value of different marketing channels. It’s the cornerstone of a good pipeline marketing organization.

Keep reading Why Salesforce Campaign Attribution Is More Important Than You Think

Topics: salesforce

6 Ways B2B Marketers Use Their CRM To Achieve Dramatic Growth

There is one thing marketing and sales can agree on. Driving revenue. The best ways both teams can achieve this is by using the same tools and data.

That's why marketers should embrace their customer relationship management (CRM) software. It can help organizations get better alignment, and grow their business faster.  

Keep reading 6 Ways B2B Marketers Use Their CRM To Achieve Dramatic Growth

Topics: salesforce, lead generation, B2B Marketing, B2B Sales

How To Visualize Your Marketing Data With Salesforce

As a marketer you spend a lot of time inside an Excel spreadsheet. While all your data may be neatly organized, spreadsheets don't telling an engaging story.

This is where data visualization comes in. When presenting data it’s not enough to show your activities. Marketing leaders need to be able to communicate their results. 

Keep reading How To Visualize Your Marketing Data With Salesforce

Topics: salesforce, Salesforce for Google Adwords, adwords keywords, demand generation

How We Track Revenue From Our Blog In Salesforce

According to Hubspot’s 2014 annual State of Inbound Report, blogging delivers the most substantial impact out of all marketing tactics. Blogging gets companies “found” and marketers who prioritize blogging are 13 times more likely to enjoy positive ROI.

Positive ROI? We decided to give it a try, and really invest in our blog.

First, we had to decide how to measure performance. In addition to standard blog metrics such as pageviews and shares, we decided to measure revenue, a key metric for SaaS startups.

Keep reading How We Track Revenue From Our Blog In Salesforce

Topics: salesforce, revenue attribution, B2B Marketing

Bizible Marketing Analytics for Salesforce in 15 Slides

You're super busy. Between coworker vacations and seasonality, you've never been under more pressure to generate leads and grow the sales pipeline. We get it. That's why you need to spend the next 15 seconds learning about Bizible, which connects marketing and sales data in Salesforce so you can optimize marketing by ROI. Generate more revenue AND save time.

Keep reading Bizible Marketing Analytics for Salesforce in 15 Slides

Topics: bizible, adwords, salesforce, ppc, Marketing Analytics, sem, search marketing

Creating Salesforce Marketing Reports

When we think of Salesforce, we typically think of it’s main use case, which is pulling together relevant information for sales so they can track and close deals. However, CRMs hold great value for marketers as well.

Keep reading Creating Salesforce Marketing Reports

Topics: salesforce, marketing, reporting, report

Marketing Insights: Handing Leads Off To Sales

Sales and marketing alignment. It’s one of those catch phrases, a buzzword you hear thrown about liberally in sales organizations.

Keep reading Marketing Insights: Handing Leads Off To Sales

Topics: salesforce, crm, marketing, lead, insights, MQL, SQL

Introducing Bizible and FormAssembly Integration

I’m happy to announce the public availability of Bizible for FormAssembly.

Keep reading Introducing Bizible and FormAssembly Integration

Topics: salesforce, new, feature, new feature, formassembly, release

Track Custom Website Events In Salesforce For Advanced Reporting and Workflows

One of the most requested features since we launched Bizible was for the ability to track any event on a website and add that as a reportable field in Salesforce. Today I’m happy to announce that this feature is finally here! By adding a few extra lines of javascript you can pipe just about anything into Salesforce, helping you make better marketing decisions that increase ROI.

Keep reading Track Custom Website Events In Salesforce For Advanced Reporting and Workflows

Topics: salesforce, new, new feature, events, custom, event tracking, website events

Bringing Better A/B Testing To Companies With Sales Teams - Announcing Optimizely Integration

Since we launched Bizible, we’ve been focused on helping people make better marketing decisions by making it easy to track marketing all the way to a customer in Salesforce.

Keep reading Bringing Better A/B Testing To Companies With Sales Teams - Announcing Optimizely Integration

Topics: salesforce, optimizely, sfdc, ab testing, slit testing, crm

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