Simply put, "Salesforce for Google AdWords" or SFGA is a soon to be retiring (as of May 1st, 2013) Salesforce app that allows Google AdWords and Salesforce to communicate. SFGA connects the two tech giants by attaching individual AdWords data to each new lead that visited your site by way of Google AdWords campaign and subsequently filled out a "web-to-lead-form". Salesforce created SFGA as a means to conveniently deliver deeper insight on leads and opportunities for both sales and marketing users.
Up to 11 ads are displayed for any given search query on the Google search engine results page. The top ad positions get the most traffic by far but how do you afford the bid prices to be at the top? You have to be the best at converting each click into a lead, then a sales opportunity, and then revenue for the search terms that matter to you. If your process creates a higher ROI, then you can bid higher and increase your share of the available market, at great reward.
Salesforce is retiring their free homespun integration with Google Adwords. Here, we hope to provide a guide to the companies which offer a similar service or which directly replace Salesforce for Google Adwords.
Unlike the auto industry, aftermarket accessories for Salesforce can actually add value to the original package. With more than 2,200 apps built to make make business more efficient, Salesforce is the perfect CRM to accessorize.