B2B Marketing Blog

How To Visualize Your Marketing Data With Salesforce

As a marketer you spend a lot of time inside an Excel spreadsheet. While all your data may be neatly organized, spreadsheets don't telling an engaging story.

This is where data visualization comes in. When presenting data it’s not enough to show your activities. Marketing leaders need to be able to communicate their results. 

Keep reading How To Visualize Your Marketing Data With Salesforce

Topics: salesforce, Salesforce for Google Adwords, adwords keywords, demand generation

How to Split Test AdWords Ads and Determine ROI in Salesforce

 

Most people in marketing could tell you how to split test two Google AdWords ads using click through rates (CTR), but sometimes an ad’s CTR doesn’t always indicate success. What really shows an ad’s success and power is how much revenue it’s generating. It’s quite common for an ad placed in a number one or two sponsored position at the top of a search results page to attract a ton of clicks, but not all of those clicks convert to sales. Ads placed in the first or second sponsored position (the ones that look like an organic search result) often get clicked on by those ‘click happy’ users that go for the first thing they see. And since click happy users statistically don’t buy as much as someone who’s put a little thought into why they clicked on your ad, that ad is not as successful as one that has half the CTR but three times as much revenue generation.

Using SalesForce for Google AdWords to Connect Traffic and Revenue Data

Unfortunately, if you’re using Google AdWords alone, you’re not always able to see revenue data. Similarly, if you’re using Salesforce you’re not able to see data about PPC ad performance. Luckily, Bizible Analytics connects that information and lets you compare revenue data in Salesforce with ad performance data populated by Google AdWords. With access to this data, you can now run more effective split tests for your PPC ads and determine ROI.

Keep reading How to Split Test AdWords Ads and Determine ROI in Salesforce

Topics: adwords, salesforce, Salesforce for Google Adwords, Marketing Analytics

What is "Salesforce for Google AdWords" and where is it going?

Simply put, "Salesforce for Google AdWords" or SFGA is a soon to be retiring (as of May 1st, 2013) Salesforce app that allows Google AdWords and Salesforce to communicate.  SFGA connects the two tech giants by attaching individual AdWords data to each new lead that visited your site by way of Google AdWords campaign and subsequently filled out a "web-to-lead-form". Salesforce created SFGA as a means to conveniently deliver deeper insight on leads and opportunities for both sales and marketing users. 

Keep reading What is "Salesforce for Google AdWords" and where is it going?

Topics: bizible, adwords, salesforce, Salesforce for Google Adwords, Salesforce Adwords integration, Saleforce marketing apps

How a Salesforce Adwords Integration can Grow Sales 132%

Up to 11 ads are displayed for any given search query on the Google search engine results page.  The top ad positions get the most traffic by far but how do you afford the bid prices to be at the top?  You have to be the best at converting each click into a lead, then a sales opportunity, and then revenue for the search terms that matter to you.  If your process creates a higher ROI, then you can bid higher and increase your share of the available market, at great reward.   

Keep reading How a Salesforce Adwords Integration can Grow Sales 132%

Topics: adwords, salesforce, Salesforce for Google Adwords, Salesforce Adwords integration, Saleforce marketing apps, Analytics, appexchange

5 Options to Replace Salesforce for Google Adwords


Salesforce is retiring their free homespun integration with Google Adwords.  Here, we hope to provide a guide to the companies which offer a similar service or which directly replace Salesforce for Google Adwords.

Keep reading 5 Options to Replace Salesforce for Google Adwords

Topics: adwords, salesforce, Salesforce for Google Adwords, Salesforce Adwords integration, Saleforce marketing apps, appexchange

The 4 Best (Lesser-Known) Salesforce Marketing Apps

Unlike the auto industry, aftermarket accessories for Salesforce can actually add value to the original package. With more than 2,200 apps built to make make business more efficient, Salesforce is the perfect CRM to accessorize.

Keep reading The 4 Best (Lesser-Known) Salesforce Marketing Apps

Topics: adwords, salesforce, Salesforce for Google Adwords, Salesforce Adwords integration, Saleforce marketing apps, email managment, marketing calendar, loyalty marketing

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