B2B Marketing Blog

The Revenue Focused SEO Keyword Strategy For B2B Marketers

Keyword performance is difficult to predict. With limited keyword data available it’s often a guess as to which keywords will generate revenue.

Keep reading The Revenue Focused SEO Keyword Strategy For B2B Marketers

Topics: content marketing, SEO

Use This 7 Step Process to Generate Epic B2B Content Marketing Ideas

When it comes to content marketing, one of the most difficult aspects of the job can be coming up with awesome, share-worthy content on a regular basis. I’ve struggled with this over the years myself, but I’ve finally found a process that makes the once-challenging process of content ideation a cinch!

Keep reading Use This 7 Step Process to Generate Epic B2B Content Marketing Ideas

Topics: content marketing, SEO

Does Paid Search Impact SEO? Here’s What We Found After Analyzing 200 Pipeline Marketing Companies

One question we get a lot is whether investment in PPC drives SEO lead volume. It’s a question online marketers think about because there seems to be a relationship between the two. 

We have a large data set and a talented data scientist at Bizible, so we decided to investigate the relationship between PPC ad spend and leads that come in through organic search.

Can we prove there's a direct relationship? Can we rule out other factors like company size, industry sector, business model, and marketing spend?

We tried. And we learned a lot in the process.

Keep reading Does Paid Search Impact SEO? Here’s What We Found After Analyzing 200 Pipeline Marketing Companies

Topics: SEO, paid search

How To Generate Revenue Using SEO Keyword Research

There are a few ingredients for getting the right visitors to your website. One of those is SEO keyword research.

Knowing the keywords that people search for is essential for generating visitors that actually convert into revenue. 

Keep reading How To Generate Revenue Using SEO Keyword Research

Topics: inbound marketing, SEO

How to Determine ROI for your SEO Campaigns

Guest Post by Elisabeth O'Brien a Sr. Marketing Specialist for Curtiss-Wright Controls Avionics & Electronics (CWC-AE)

Keep reading How to Determine ROI for your SEO Campaigns

Topics: salesforce, roi, ppc, SEO

4 Ways Google Wants to Help Your Business

Guest post by Chris Vendilli, Founder of ProFromGo Internet Marketing

Keep reading 4 Ways Google Wants to Help Your Business

Topics: adwords, small business marketing, SEO, Google Maps, local link building, Google+

Local Link Building in Places You've Never Thought Of

As we talked about before, Link Building is a great, and pretty important way to increase your search ranking as a part of an SEO campaign. It’s hard to measure the effectiveness of link building, but we’ve gathered a list of 9 things you can do to build links in places that you might not have thought about, or at least recognized the importance of. So, here’s the list.

Keep reading Local Link Building in Places You've Never Thought Of

Topics: tips, small business marketing, small business, SEO, Local SEO, link building, local link building

7 Link Building Opportunities You Might Have Missed

As I mentioned in my 2013 Local Link Building white paper, Link Building is widely known to play a significant role in SEO (Search Engine Optimization) and could very well be the difference between a business being found on the first page and one that’s found on the 10th page. For years, the Bizible team has been testing different strategies and although sometimes hard to measure, we’ve managed to compile a list of 7 of our favorite easy and effective ways to increase your local link building impact. So, without further ado, let’s start the show.

Keep reading 7 Link Building Opportunities You Might Have Missed

Topics: tips, inbound marketing, tools, SEO, link building, local link building

5 Must Have DIY SEO Tools and Tips – SMBs and Agencies

Looking to capitalize on the benefits of online marketing but don’t know where to begin? You’re not alone. Here’s my short but important list of must-have online marketing weapons that every business, from small and medium sized businesses to multi-client marketing agencies, should wield in the battle towards online domination.

Keep reading 5 Must Have DIY SEO Tools and Tips – SMBs and Agencies

Topics: bizible, tips, small business marketing, small business, tools, Marketing Analytics, marketing software, SEO, Google+, Yelp

Does Call Tracking Work for Small Businesses?

Recently I found myself searching for a solution to track clients more effectively. Naturally I tried call tracking.  In doing so I realized that, although call tracking may be a great for some, it just doesn’t make sense for small and medium sized businesses.  Especially those business who are service based and targeting a local clientele.  I realized that whenever I was asked about call tracking, I would generally hit on 5 major pitfalls for small business – I’ve decided to share them here:

Keep reading Does Call Tracking Work for Small Businesses?

Topics: roi, small business marketing, small business, tools, Marketing Analytics, SEO, call tracking for small business

  New Call-to-action