Guest Post by Nancy R Jones, a writer and blogger for Marvist Consulting LLC.
As we talked about before, Link Building is a great, and pretty important way to increase your search ranking as a part of an SEO campaign. It’s hard to measure the effectiveness of link building, but we’ve gathered a list of 9 things you can do to build links in places that you might not have thought about, or at least recognized the importance of. So, here’s the list.
Want to increase your web site traffic, but don’t know how? Google AdWords is a Google specific PPC, pay-per-click, campaign system. It is an effective online marketing tool used to attract potential customers to your web site. This can be especially beneficial to small businesses that don’t have heavy site traffic. PPC can be a great marketing tactic for those on a budget, as advertisers only pay when the ad is clicked. This allows small businesses to save money by only targeting potential new customers. There are a number of steps that can be taken to set up your PPC campaign and properly invest in online marketing.
Looking to capitalize on the benefits of online marketing but don’t know where to begin? You’re not alone. Here’s my short but important list of must-have online marketing weapons that every business, from small and medium sized businesses to multi-client marketing agencies, should wield in the battle towards online domination.
1. SEOmoz – 30 Day Free Trial (Starts at $99/Month after that)
Rand Fishkin’s SEOmoz offers customers a complete suite of tools which are essential for monitoring everything from rank and on-page performance to competitive analysis and social campaigns. I recommend the pro subscription ($99/month), which isn’t just a must-have reporting tool but a virtually endless resource center with their 250k+ SEOmoz Community and expansive list of resources including webinars, white papers, forums and more.
Recently I found myself searching for a solution to track clients more effectively. Naturally I tried call tracking. In doing so I realized that, although call tracking may be a great for some, it just doesn’t make sense for small and medium sized businesses. Especially those business who are service based and targeting a local clientele. I realized that whenever I was asked about call tracking, I would generally hit on 5 major pitfalls for small business – I’ve decided to share them here: