B2B Marketing Blog

Building Trust In Social Marketing Metrics With Attribution

Reproaching social media marketing’s vanity metrics is now almost a cliche. Unfortunately, many marketers continue to use them, and their limitations still hold true. Managers, directors, and executives don’t want to hear how many ‘likes’ or clicks a post received when they’re expecting business results.

Here is the problem: When ROI is framed in terms of the traditional social marketing metrics, trust is lost.

So how do paid media marketers - social marketers, in particular - build trust in the organization with the metrics they report?

Keep reading Building Trust In Social Marketing Metrics With Attribution

Topics: social media marketing

Excellent Examples of Social Media Marketing For B2B Companies

Just because your B2B brand doesn't sell exciting products or services, doesn't mean your social media presence has to be dull.

That might sound unrealistic coming from someone who works for a fashion retailer, but I've previously worked on social strategies for clients selling engines, insurance and (I kid you not) tractors.

Keep reading Excellent Examples of Social Media Marketing For B2B Companies

Topics: social media marketing

5 Things We Learned After Using Twitter for B2B Lead Generation

Twitter is a peculiar platform. For B2B marketers, it doesn’t provide the most functional targeting features. And case studies provide conflicting results on whether B2B lead generation is actually effective on the 284 million strong social network.

With the majority of revenue coming from mobile advertising, a channel that leans towards B2C, it’s no wonder B2B marketers look at Twitter lead generation and think: meh...

Keep reading 5 Things We Learned After Using Twitter for B2B Lead Generation

Topics: lead generation, social media marketing, demand generation

5 Seriously Effective Demand Generation Tactics You Can't Ignore

When you’re growing a company it’s doing the little things right that matter. There’s content marketing, then there’s content marketing that creates product demand. There’s lead generation, then there’s lead generation that creates paying customers, or as we call it, pipeline marketing.

In today’s post, leading inbound marketers share with you tactics, data and examples of what works when it comes to demand generation marketing..

Keep reading 5 Seriously Effective Demand Generation Tactics You Can't Ignore

Topics: social media marketing, B2B Marketing, demand generation

4 LinkedIn Social Selling Hacks To Grow Awareness And Demand

LinkedIn is a goldmine for B2B companies. While we spend thousands of dollars per month on LinkedIn to advertise our B2B marketing attribution product, we want to maximize the free interactions on LinkedIn.

Using some of LinkedIn’s more recent functionality and features, our team developed 4 “social selling” and demand generation hacks to get more business.

Keep reading 4 LinkedIn Social Selling Hacks To Grow Awareness And Demand

Topics: lead generation, social media marketing

7 Demand Generation Leaders You Need to Follow

It’s tough to find valuable and reliable content in today’s media saturated landscape. When it comes to demand generation and data driven marketing, the search gets even tougher.

Luckily we found these leaders who are sharing quality content on improving demand generation. They are men and women to follow on Twitter.

Keep reading 7 Demand Generation Leaders You Need to Follow

Topics: lead generation, social media marketing, paid social ads

What We Learned After Spending $50,000 In LinkedIn Ads

Like many fast growing technology companies, we’re always looking for new areas to scale and expand our pipeline marketing efforts. We decided to conduct a significant test in content marketing, specifically using LinkedIn Ads. After spending more than $50,000, I’m excited to share with you 6 things we learned.

Keep reading What We Learned After Spending $50,000 In LinkedIn Ads

Topics: content marketing, linkedin, lead generation, social media marketing, B2B Marketing

18 Paid Search Influencers You Need To Be Following On Twitter

Looking for the most reliable insights on paid search marketing? 

Paid search marketing is a strong, cost-effective lead generation tool for many marketers. To help stay up to date with the latest insights in pay-per-click, we compiled a list of 18 paid search influencers. Follow them today and stay current on all things paid search.

Keep reading 18 Paid Search Influencers You Need To Be Following On Twitter

Topics: Social media, social media marketing

How To Generate Leads From Facebook

Why should you use Facebook in your lead-generation campaigns? Currently Facebook has over 2+ billion users and is the most used website in the U.S. Facebook receives 10% of all Internet visits and these visitors stay on the site for 28 minutes on average.

Keep reading How To Generate Leads From Facebook

Topics: Social media, facebook, lead generation, social media marketing

LinkedIn Lead Generation to Boost Business

In my experience, many B2B companies are struggling with what to do with social media, in particular LinkedIn.

Keep reading LinkedIn Lead Generation to Boost Business

Topics: linkedin, customer engagement, paid media, lead generation, social media marketing

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