B2B Marketing Blog

Why Content Marketing Will Help Grow Your Customer Base

Content marketing is one of the biggest online marketing trends of the past few years, but many companies are still figuring out how to use content marketing to get new customers. Content marketing is something new in the history of media and marketing. In the old days, marketers could choose from “paid media” (buying ads) or “earned media” (getting publicity via PR efforts). Today, content marketing offers a third way: “owned media” – with content marketing, brands have become publishers and are sharing their own stories and building their own audience.

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Topics: Success stories, content marketing, customer engagement

Bizible Success Story: Optimizing PPC Keyword Buys

Check out how Eric and the Sentral Group team have used Bizible lead reports to optimizing their keyword buys inside Google AdWords.

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Topics: Success stories, Bizible reports, adwords keywords

Curtiss Wright's Great Success With Bizible

Elisabeth O’Brien is a Sr. Marketing Specialist for Curtiss-Wright Controls Avionics & Electronics (CWC-AE), a global aerospace company specializing in system solutions that acquire, consolidate, analyze and record all sensor and avionics data on aircraft. Elisabeth has seen great improvements in cross channel reporting and qualifiying leads since she has begun using Bizible. 

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Topics: Success stories, Bizible reports, cross channel reporting

Bizible Success Story: Lead Management Across Domains

Check out how Lisa and the Forta team are using Bizible reports to optimize their lead management across domains.

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Topics: Success stories, Bizible reports

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