Content marketing is one of the biggest online marketing trends of the past few years, but many companies are still figuring out how to use content marketing to get new customers. Content marketing is something new in the history of media and marketing. In the old days, marketers could choose from “paid media” (buying ads) or “earned media” (getting publicity via PR efforts). Today, content marketing offers a third way: “owned media” – with content marketing, brands have become publishers and are sharing their own stories and building their own audience.
Check out how Eric and the Sentral Group team have used Bizible lead reports to optimizing their keyword buys inside Google AdWords.
Elisabeth O’Brien is a Sr. Marketing Specialist for Curtiss-Wright Controls Avionics & Electronics (CWC-AE), a global aerospace company specializing in system solutions that acquire, consolidate, analyze and record all sensor and avionics data on aircraft. Elisabeth has seen great improvements in cross channel reporting and qualifiying leads since she has begun using Bizible.
Check out how Lisa and the Forta team are using Bizible reports to optimize their lead management across domains.