You’re a marketer who does email marketing. You’ve read, over and over, that this is the most intimate form of marketing there is. It’s true. There’s something incredibly personal about email - even in this day and age where spam is widespread. The problem is that users have smarter sorting options than they used to. They’re not willing to sign up to as many email lists and, when they do, your odds of being trashed are high. Here’s how to get your emails opened and read.