Guest Post by Blake Pappas, Freelance Writer
As I mentioned in my 2013 Local Link Building white paper, Link Building is widely known to play a significant role in SEO (Search Engine Optimization) and could very well be the difference between a business being found on the first page and one that’s found on the 10th page. For years, the Bizible team has been testing different strategies and although sometimes hard to measure, we’ve managed to compile a list of 7 of our favorite easy and effective ways to increase your local link building impact. So, without further ado, let’s start the show.
Community management has taken a bit of a drift as of late with the influx of social automation. With auto-publishers and “recipes” available for free or very cheaply, marketers are able to hold a presence online that seems more like a medium of advertising and less like a community driven space. I’m not saying that it’s wrong to advertise via social media, but I think we ought to take a good hard look at what social automation is doing in terms of capturing and maintaining a delighted audience of customers.
Looking to capitalize on the benefits of online marketing but don’t know where to begin? You’re not alone. Here’s my short but important list of must-have online marketing weapons that every business, from small and medium sized businesses to multi-client marketing agencies, should wield in the battle towards online domination.
Recently I found myself searching for a solution to track clients more effectively. Naturally I tried call tracking. In doing so I realized that, although call tracking may be a great for some, it just doesn’t make sense for small and medium sized businesses. Especially those business who are service based and targeting a local clientele. I realized that whenever I was asked about call tracking, I would generally hit on 5 major pitfalls for small business – I’ve decided to share them here: