B2B Marketing Blog

Top 7 Tips for Promoting Your Business on Twitter

Whether you are a prolific Tweeter or new to this vast social network, you can capitalize upon a wealth of Twitter functions in order to promote your business. Frequently using Twitter can significantly promote your blog and establish your business' online presence and professional reputation. You can harness this enormous online community; sharing your business information in order to entice and engage a larger client base. Listed below are seven ways in which you can use Twitter to effectively promote your business, enabling you to generate more online traffic towards your business site and thereby substantially improve your business' reputation.

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Topics: twitter, lead generation, social media marketing, online marketing

Happy 2014: Social Media Lessons from 2013

Guest Post by Stacey Waxman, freelance writer with a focus in marketing.

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Topics: twitter, facebook, Social media safety

Measuring the Effectiveness of Content Marketing in Salesforce

You’ve invested tons of time, resources, and maybe even a bit of cash making great content to drive leads for your company. You’re smart and want to be able to prove to your boss it’s worth it. Many people just simply measure leads / downloads, however that tells an incomplete picture. If you are running paid media, that’s not terribly actionable on what's driving customers either. So what’s the solution?

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Topics: bizible, salesforce, roi, content marketing, content, marketing, linkedin, twitter

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