B2B Marketing Blog

What are UTM Parameters and Why You Should Be Using Them

One of the hardest problems facing an online marketer is tracking the effectiveness of their marketing campaigns. UTM parameters are a great way to track your online marketing performance. With a variety of ads and channels, UTM parameters allow you to see what’s working and what’s not. You can use UTM parameters to track social, email, and paid campaigns.

Keep reading What are UTM Parameters and Why You Should Be Using Them

Topics: bizible, google analytics, Marketing Analytics, utm parameters

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