B2B Marketing Blog

Alarmingly Brilliant Website Redesign Changes That Increased Our Demo Requests 3x

Does the phrase, “You don't know what you don't know,” ring a bell?

Keep reading Alarmingly Brilliant Website Redesign Changes That Increased Our Demo Requests 3x

Topics: website events, demand generation

What Marketers Need To Know About Tag Management

While web technology companies have for many years provided tag management software, tag management today is being called the “required table stakes of digital measurement,” by David Booth for MarketingLand.com.

In this post we’re going to cover what tag management is, how it benefits marketers, some of newest shortcuts for deploying site tags, and show you where Bizible fits in the landscape.

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Topics: Analytics, website events, B2B Marketing

Track Custom Website Events In Salesforce For Advanced Reporting and Workflows

One of the most requested features since we launched Bizible was for the ability to track any event on a website and add that as a reportable field in Salesforce. Today I’m happy to announce that this feature is finally here! By adding a few extra lines of javascript you can pipe just about anything into Salesforce, helping you make better marketing decisions that increase ROI.

Keep reading Track Custom Website Events In Salesforce For Advanced Reporting and Workflows

Topics: salesforce, new, new feature, events, custom, event tracking, website events

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