Looking to capitalize on the benefits of online marketing but don’t know where to begin? You’re not alone. Here’s my short but important list of must-have online marketing weapons that every business, from small and medium sized businesses to multi-client marketing agencies, should wield in the battle towards online domination.
I suppose it depends on who you talk to but there always seems to be a healthy bit of controversy surrounding Yelp and how much value it actually brings to businesses. Often times, when I’ve asked businesses about their relationships with Yelp, they struggle to identify first-hand negatives but, more often than not, they know someone who knows someone who went out of business entirely due to Yelp and its “shenanigans”.