Recently I found myself searching for a solution to track clients more effectively. Naturally I tried call tracking.  In doing so I realized that, although call tracking may be a great for some, it just doesn’t make sense for small and medium sized businesses.  Especially those business who are service based and targeting a local clientele.  I realized that whenever I was asked about call tracking, I would generally hit on 5 major pitfalls for small business – I’ve decided to share them here:

You may have heard that a good link building campaign is good for SEO, but how exactly does it benefit your SEO efforts? Let’s talk about why link building is important.

I suppose it depends on who you talk to but there always seems to be a healthy bit of controversy surrounding Yelp and how much value it actually brings to businesses.  Often times, when I’ve asked businesses about their relationships with Yelp, they struggle to identify first-hand negatives but, more often than not, they know someone who knows someone who went out of business entirely due to Yelp and its “shenanigans”. 

SEATTLE, Nov 26 — Bizible, Inc., (, a software-as-a-service provider that enables local businesses to track the effectiveness and ROI of their marketing efforts today announced it raised a $1.7M Series A round of financing led by Madrona Venture