"The problem with Marketing today is that marketers still pay attention to, or focus on, the wrong metrics. ” - Peter Isaacson, CMO
Demandbase, the leader in Account-Based Marketing (ABM), offers the only end-to-end ABM platform — account identification, account-based advertising, B2B website personalization, account-based marketing automation, sales insights and integrations into CRM so that ABM results are optimized around sales activity.
Marketers have been reporting on top of the funnel metrics, when they should be reporting on deal size, funnel velocity and pipeline generation, says Demandbase CMO Peter Isaacson.
We interviewed the CMO, along with Director of Marketing Operations, Nani Jansen and Director of ABM Strategy, John Dering about the metrics that matter and why marketers should use Bizible to report on revenue.