Upserve

 

 "With Bizible, we were able to identify nearly 40% of our media budget that was wasted on non-performing lead generation campaigns. By reallocating this money to networks and initiatives with greater ROAS, we managed to increase marketing qualified leads by 90% at the same budget."

 

How Upserve nearly doubled demand on the same budget with Bizible

Upserve, a leading restaurant POS and management software, helps restaurateurs manage and streamline processes to create a better customer experience and impact their bottom line.

Their marketing team wanted to do the same internally. How could they better manage their marketing and increase their impact on the bottom line? Ultimately, it came down to wanting a true measure of ROI so they could make smarter marketing investments.

The Problem

But when it came to understanding the impact of their marketing performance, they had little visibility. “Standard Salesforce campaign functionality was only able to give us insight as to how the lead was created,” explains Seth Steinman, SEO manager. “For example, a prospect could search for us via social media or see an online ad, then convert on an organic form. We’d only see the organic form conversion.”

As a result, their reporting was very lead-centric, even though they knew that wasn’t an accurate representation. “We weren’t looking at the holistic picture. We were looking at our funnel at solely the lead creation touchpoint, which means that we were missing a huge chunk of the prospect's journey.”

When Upserved purchased a new company, SimpleOrder, to offer best-in-class restaurant inventory management software, they knew it was time to upgrade.

So they turned to Bizible.

Solution

Compared to other attribution providers, Upserve’s marketing team found that Bizible’s capabilities could handle the complexities and nuances of their buyer journey, and was able to give them the complete visibility into marketing performance that they wanted. With the help of Kent Ervin, Bizible Customer Success Manager, they were able to “build solutions around [Upserve’s] model versus holding us to a cookie cutter framework,” according to Matilda Miglio, marketing performance analyst.

With visibility into performance and true ROI, they could make confident decisions. “We’ve learned a lot when it comes to our ROI through different marketing channels...Bizible has helped us shape our marketing strategy, where we spend money, and how we benchmark performance.”

"Bizible has helped us shape our marketing strategy, where we spend money, and how we benchmark performance.”

— Matilda Miglio, Marketing Performance Analyst

Results

The results speak for themselves:

"With Bizible, we were able to identify nearly 40% of our media budget that was wasted on non-performing lead generation campaigns. By reallocating this money to networks and initiatives with greater ROAS, we managed to increase marketing qualified leads by 90% at the same budget."

 

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About Upserve:
Upserve is the magic ingredient that helps restaurateurs thrive, putting everything they need in a single platform. Over 10,000 restaurants use Upserve to manage relationships with more than 57 million active diners, process over $12 billion in annual sales, and serve over 36 million meals per month.

 

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