Optimizely

“What Bizible has done to extend the Optimizely platform into Salesforce unlocks new value for Optimizely customers. Companies with sales teams should seriously consider Bizible.”

Dan Siroker
Co-Founder & CEO

Optimizely_Logo  

The company

Optimizely is the world's leading web experience platform, providing A/B testing, multivariate testing, and website personalization to over 8,000 customers globally since its launch in 2010. 

The integration

In the past, companies with a CRM were limited to form submissions to assess performance of A/B testing. However, more leads does not always equal more revenue, and in fact, can cause sales strain and lost time.

No longer.

With Bizible, companies can easily see opportunities and revenue for each experiment and variation in Salesforce. In addition, they can:

✔ See lead to opportunity conversion rate by variation.

✔ Run complex reports on other Salesforce and Bizible fields such as variation revenue by device type, location, or by marketing source.

✔ Since A/B experiment details are published to Salesforce, it’s easy for sales to know which version of a page a contact has seen, which is great for testing things like pricing.

“What Bizible has done to extend the Optimizely platform into Salesforce unlocks new value for Optimizely customers. Companies with sales teams should seriously consider Bizible.”

Dan Siroker
Co-Founder & CEO, Optimizely