Inventions, Obsession, and B2B Marketing Attribution Webinar Recording 

What do modern inventions and unrelenting obsession have to do with B2B marketing attribution? This webinar explores that connection. It looks at the curious history of a common household item and how it relates to revenue focused B2B marketing, then dives deeper into what good attribution looks like and how to set it up yourself.

Thank you to all the speakers who made this webinar possible: