Business Services and IT Marketing Attribution & Analytics

How Business Services and IT Marketers Gain A Deep Understanding Of Prospective Customers

Business services and IT marketers experience long sales cycles that generate a knowledge gap. How do their best leads find them? How do prospects become customers? These are all questions that require the ability to understand everything that happens inside the funnel and understand how to generate leads and convert them into customers.

In order to generate new customers business services and IT marketers from OpenDNS, Okta, and MongoDB use Bizible to understand what happens between anonymous web-visit to revenue..

Marketers can reduce uncertainty and improve decision making when it comes to spending for demand generation and account-based marketing.

Being interested in how business service and IT marketers gain a deep understanding of their prospective customers, we conducted a survey of over 350 B2B marketers and made some interesting findings:

-- 45% of business services and IT marketers don’t know if they are using the correct attribution model. This is where a multi-touch attribution model can help marketers gain complete transparency into their funnel. Bizible's multi-touch attribution model tracks every important touchpoint, from first-touch to sales.


-- Email marketing has the biggest impact on revenue according to IT marketers. Conferences and tradeshows are also important offline channels. Marketers can use Bizible to accurately track online and offline touchpoints for a unified view of the customer journey. 


Download the full brief and stay informed on how peers in your industry are succeeding with demand generation and account-based marketing.